Munchy Food Industries, Sdn. Bhd.

Once upon a time, a bunch of biscuit connoisseurs decided to share their awesome biscuits with the world. Today, 60 countries (and counting) are taking a big bite out of Munchy’s, Malaysia’s numero uno homegrown biscuits, wafers and wafer sticks. While the magic of Munchy’s started with one second-hand wafer stick machine worth RM80,000, many trials and tribulations were faced along the way. Their sole machine broke down many a time, yet it did not break their spirits. They would fix it each time, and lo and behold, it would start producing lip-smacking biscuits once again. And when things got better, the brothers began purchasing more equipment directly from machine manufacturers so that they could assemble the machines in the most innovative and productive ways possible. Soon enough, their production capacity increased as they worked towards their dream – and that was to share the joys of Munchy’s with the rest of the world. The first destination? South Africa. Their biscuits were welcomed with open arms (and mouths), and everybody kept asking for more. Subsequently, they tied up with a reputable MNC chocolate company that allowed them to extend their Munchy’s goodness to chocolate wafers. As the years went by and business thrived, the name Munchy’s began to gain popularity amongst biscuit lovers. From Malaysia’s local shores to over the seas, the name Munchy’s caused many hungry tummies to squeal excitedly. Evolving from an Original Equipment Manufacturer to a household name, this meant that they also had the key ingredients and knowledge to build the brand name and brand affinity, thus creating the irresistible brand known as Munchy’s, which was born in 1993.